Email is a digital communication method whose importance has not diminished in recent years. It is true that social media and live chat are better ways to communicate with your audience and customers. However, in terms of professional communication, email still remains the most reliable option. Why, in the midst of all the hype around new platforms, is this old marketing tactic still successful?
Email marketing is a type of direct marketing in which messages about products, services, or charitable causes are sent to a target audience via electronic mail. The broadest possible definition of email marketing is sending an email to a customer, regardless of whether they are a current customer or not.
However, the phrase is typically used to describe: Sending emails with the intention of improving the relationship between a business and its current or old customers, as well as motivating client loyalty and repeat business.
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9 Popular Email Marketing Tools
Lead generation and brand promotion are both possible with email marketing. This is a flexible tool that can be used to achieve a wide range of marketing objectives. Check out our list of the top 9 email marketing tools if you want a complete solution for email marketing:
1- HubSpot Email Marketing
HubSpot offers a comprehensive email marketing tool that allows users to create and send beautiful, personalized emails at scale. The tool includes features such as automated email sequences, email templates, and list segmentation to help users get the most out of their email marketing campaigns.
HubSpot also offers robust reporting and analytics so users can track the performance of their emails and make necessary adjustments to improve results. HubSpot’s email marketing tool allows you to create and send personalized emails to your contacts. You can also categorize your contacts and send targeted emails to each list.
You can also automate your email marketing campaigns and track their performance. HubSpot’s email marketing service integrates natively with its other marketing tools and offers a highly centralized database of contacts where you can arrange lists, and maintain and monitor the results of your emails.
2- Wix ShoutOut
The Wix ShoutOut tool lets you create and send beautiful emails to your subscribers. Your emails can be made more engaging with ShoutOut by adding images, videos, and other engaging content. As part of your email campaigns, you can also track how many people are opening and clicking on them.
With Wix ShoutOut, you can easily connect with your audience and promote your brand or business, along with creating beautiful email newsletters with ease. Moreover, the emails are mobile-friendly and look good on any device. Segmenting your email list is easy with Wix ShoutOut’s email list planning tool.
3- Benchmark Email
Benchmark Email Marketing Tool is a cloud-based email marketing service that helps business users create and send newsletters, promotional emails, and other types of email campaigns. It includes features such as a drag-and-drop email builder, email templates, a contact management system, autoresponders, and more.
Benchmark Email also offers a free plan for small businesses. The tool includes a drag-and-drop email builder, a template library, list management tools, and email deliverability tools.
Benchmark Email also offers a number of integrations, including Salesforce, WordPress, and Shopify. Because it is simple to use, it is an excellent choice for businesses of all sizes.
4- Mailchimp
Mailchimp is a popular tool among small businesses and online marketers. It is an all-in-one marketing platform that helps businesses grow their brand and increase sales. Businesses can automate their marketing campaigns, track their results, and create beautiful email newsletters with Mailchimp.
Mailchimp also offers a number of powerful features, such as A/B testing, segmentation, and automation, that can help businesses improve their email marketing campaigns and increase sales. This system is extremely simple to use, making it ideal for beginners.
It enables you to create lists from scratch, import subscribers, personalize your emails, and track them all from the same platform. It can even be used to optimize your CTAs in order to gain more subscribers.
5- Sendinblue
Sendinblue is an effective advertising platform that includes email marketing techniques as well as extra features like managing customer relationships and landing page creation. Sendinblue is an email marketing tool that allows users to create and send newsletters, promotional emails, and transactional emails.
The tool allows you to create and send beautiful, responsive emails in just a few clicks. With Sendinblue, you can easily create attractive email newsletters, automated email campaigns, and targeted email campaigns to engage your subscribers and grow your business.
Using A/B testing and segmented recipient lists can help you target your ideal audience and optimize your campaigns in a way that doesn’t involve manual labor and guesswork.
6- EngageBay
EngageBay provides a variety of products for attracting targeted web visitors, engaging and capturing leads, and nurturing and converting them into valued customers. Email marketing templates are available in different formats to meet your company’s needs.
If you don’t find a template that works for you, you can make one yourself. Create a template for your business using their drag-and-drop interface. With rich text formatting, you can create email templates that grab the attention of recipients.
Businesses can cultivate relationships with their customers using EngageBay’s email marketing tool. Additionally, EngageBay provides valuable insights into customer behavior, so businesses can identify areas for improvement.
7- FreshMarketer
FreshMarketer is an effective email marketing tool for creating and sending newsletters, autoresponders, and other email campaigns. It also provides you with robust reporting and analytics features so that you can measure the performance of your campaigns.
Freshmarketer makes it simple to design beautiful email campaigns, automate engagement, gain a better understanding of your customer base, and expand your list of customers. You can create your email campaigns from scratch using the drag-and-drop builder, or you can upload your HTML code.
Freshmarketer also includes ready-to-use email templates. Freshmarketer includes a fantastic drag-and-drop customer journey builder that allows you to easily deliver the right message to the right people at the right time.
8- ConvertKit
ConvertKit is an email marketing tool that makes it easy to build a mailing list and send newsletters to your subscribers. It includes a drag-and-drop email builder, a customizable signup form builder, and a range of other features to help you grow your list and communicate with your subscribers. It’s designed to be simple to use and easy to scale, so you can focus on building your business, not your email list.
ConvertKit includes all the features you need to grow your list and build a relationship with your subscribers, including a customizable signup form builder, a drag-and-drop email builder, a wide range of integrations with popular tools, a powerful automation tool, detailed reporting on your email campaigns, and a friendly and helpful customer support team.
9- MoonSend
Moosend is an email marketing tool that enables you to automate routine tasks and save time. You can use its enhanced classification feature to send highly personalized emails to each receiver, increasing the open rate, clickthrough rate, and ROI.
With this tool, you can generate a detailed campaign progress report so that you know exactly what needs to be optimized to achieve even better results. Even better, it can be easily integrated with some of your favorite apps, so you can transfer data between them without any hassle. A unique feature of this free tool is that you will not see its logo in your emails.
Conclusion
There are a few things to consider when choosing an email marketing tool. First, consider your needs and objectives. What are you trying to accomplish with your email marketing campaign? Second, consider your budget.
There are a variety of email marketing tools available, and some are more expensive than others. Choose the email marketing tool that is right for you, based on your needs, objectives, and budget. Overall, email marketing is a powerful tool that can help you reach a wide audience with your message.
However, it is important to use it wisely and not abuse it, as that can lead to people unsubscribing from your list or even marking your messages as spam. When used correctly, email marketing can be a great way to connect with your audience and promote your business.
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